Molos Syla builds performance creative for DTC and ecommerce brands — combining AI-generated product footage and animation with a retention-first edit discipline sharpened over five years cutting short-form content for major US and Canadian audiences.
Product-led ads and AI-animated pieces built for DTC and ecommerce brands across Meta and TikTok — shown here as examples, not the full archive.
Hover to preview · click to watch in full. On touch devices, tap to play.
Most editors start once footage lands in the bin. Molos starts at the concept — writing the hook, generating and animating product footage with AI, then editing, grading, and mixing it into a platform-ready ad. One throughline, no idea lost in a handoff.
The tools and thinking behind every cut — from AI generation to the retention mechanics that keep a viewer watching.
I'm a senior video editor specializing in DTC and performance creative, with a strong focus on AI-generated and AI-animated product footage.
Over five years I've edited short-form content for US and Canadian teams — including two Snapchat Discover channels and a portfolio of Facebook pages — building a retention-first discipline around the first 1–3 seconds, pacing, captions, thumbnail frames, watch time, and completion data.
I bring that same discipline to DTC ecommerce advertising on Meta and TikTok, and can run the full production pipeline independently: concept, script, AI generation, editing, grading, audio, and platform-ready delivery.
My background is Computer Science — I treat AI as a production pipeline, not a novelty.
B.Sc. Computer Science and Engineering
UBT — University for Business and Technology
2018 — 2022